Electric Media in the news:

Gazeta Sporturilor, Starcom agency and Electric Media have realised the first real size holographic projection in Bucharest Romania.

Textul acesta apare deoarece browserul Dumneavoastra nu suporta ActiveX. Va rugam sa activati ActiveX sau sa vedeti acest film la www.electric-media.com/gspholograme.mpg

Watch the movie in enlarged window


For the next three months, starting 9 PM, the football fans can watch the real size holographic projection of a footballer playing incredible tricks with the ball.
Bogdan “Mache” Machedon is 20 years old and an architecture student. He is also the leader of a freestyle urban band situated on the border between sport and urban culture.
Next to his holographic projection, there is a touch screen display connected to the gsp website. Through the interactive windows, the football fans can select their Euro 2008 dream team.
The national football squad fans can choose their team they want for the Euro Championship. They can do it at gsp.ro and also on the interactive window placed at Time-Out shop in Piata Romana. The idea belongs to GSP and Starcom, agency that is managing the Bergenbier account, the main sponsor of the national football team for the last 10 years.

News from Gazeta Sporturilor

With high resolution, exceptional brightness and uncompromising colors, the revolutionary multimedia circular (360-degree) DynaScan LED display redefines conventional video displays and introduces a whole new audio-visual experience.





With reference to the holographic projection, Catalina Zaman, advertising director for Gazeta Sporturilor declared:

“Ambiental advertising is a rapidly growing field everywhere in the world and we wanted to be the first to use an absolute novelty for our cities.”



Interactive projections
We are sorry your browser does not support javascript. Please upgrade to a newer edition!
Applications